Overview

I led the UX and UI design for Gartner’s new homepage with one goal: reduce confusion and help visitors find the right path—fast—without losing the authority and depth Gartner is known for.

Role: Senior UI/UX Designer (Lead)
Deliverables: IA + wireframes, UI design, responsive modules, prototyping, handoff

The Problem

The homepage was trying to serve too many audiences at once—so it felt crowded and unclear.

• Visitors couldn’t quickly tell where to go based on intent (research, events, consulting, etc.).

• Too many messages competed above the fold, weakening hierarchy and trust.

• Mobile felt like a compressed desktop experience, making key actions harder to reach.

The Solution

I redesigned the homepage around intent-first navigation and a calmer, more premium hierarchy.

• Built clear entry points for top user goals (by role, need, or product area).

• Simplified the above-the-fold layout to spotlight one primary message and action.

• Moved trust signals earlier (credibility, outcomes, recognition) without adding clutter.

• Reworked modules to be truly mobile-first: scannable, tap-friendly, and lightweight.

• Used a component-based system so future content updates stay consistent and scalable.

Image Gallery (3-up)

1. Before/After — Above-the-fold hierarchy comparison

2. Intent-based entry points module (desktop)

3. Mobile layout showing simplified cards + CTAs

Results

A homepage that feels more confident, loads cleaner, and guides users to the right Gartner value in seconds.